Uncommon
Uncommon Sense
A Systems-Based Strategic Communications Handbook For Changing The World
How to use this resource:
This resource is designed for people working for social, environmental, or economic justice at local, national, or international levels. If you are someone who is seeking fresh insights to understand obstacles to change and find better solutions to accelerate change-making, then you have come to the right place.
Use this resource however you want.
We recommend that you work through it in chronological order.
We recommend reading the introduction here, to get your bearings. Then dive into your chapters as you wish!
For those wanting to dive into the chapters:
We have organized this handbook into five steps - spelling out the word S.E.N.S.E. - to help you approach your challenge:
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The Multicultural Leadership Initiative is a non-profit organisation, dedicated to building a climate-safe future for all by cultivating climate leadership that reflects the diversity of humanity.
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The Multicultural Leadership Initiative would like to acknowledge and appreciate the over 120 climate communications
experts and practitioners, across over 20 countries, who have actively shared their wisdom, experiences, and advice to inform the S.E.N.S.E. methodology in this digital book. This resource, though useful to everyone, has been designed with those already familiar with the basics of Systems Thinking theory and practice in mind. If you are new to Systems Thinking applied to campaigning and advocacy we highly recommend you attend a Campaigner Accelerator training run by our friends at the Mobilisation Lab.
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The Uncommon Sense project was produced with financial and collaborative support from the Climate and Land Use Alliance, including identifying interviewees, proposing case studies, and developing, synthesizing, and reviewing content. We are grateful to the team at Rathana.org as the genesis partners and to the following writers, contributors and reviewers who lent their time and expertise to shaping this handbook:
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Hugh Mouser, Matt Daggett, Rathana Chea, Dr. Amiera Sawas, Bec Sanderson, David Roth, Diya Deb, Enggar Paramita, Jude Lee, Dr. Lori Regattieri, Dr. Merlyna Lim, Nana Darkoah Sekyiamah, Natalia Vidalon, Dr Nicolas Llano Linares, Renata Senlle, Rika Novayanti, Dr. Thelma Raman, Von Hernandez, Yemi Agbeniyi. Click here for their bios.​
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Like all things Systems Thinking related, Uncommon Sense will be an on-going, evolving and iterative initiative. More tools and downloadable resources will continually be added. We are here to support you in building your strategic communications skills for a climate safe future.
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Yours in uncommon sense,
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The Multicultural Leadership Initiative
We acknowledge all the First Nations and First Nations Peoples. We pay our respects to Elders past, present and emerging. We look forward to the day where we, once more, can live in harmony with our planet as your custodianship has taught us for many thousands of years.
Multicultural Leadership Initiative LTD is an Australian ACNC registered charity ABN: 68661886808. Multicultural Leadership Initiative Inc. is a registered US not-for-profit registered in the state of New York. Copyright 2023. Privacy Policy & Terms and Conditions